Whatsapp Pay, the payments service of the popular messaging application, is expected to be launched soon. According to sources, it will be launched within the coming few weeks in India. The service will also have a full-fledged, 24-hour customer service department for the users.
A Whatsapp spokesperson told Press Trust of India (PTI) that customers can access the customer support of Whatsapp Pay via e-mail or a toll-free number. After the payments service is set up in India, the customer service will be available in English, Hindi, Marathi, and Gujarati.
The test run of the payments service was being conducted through the beta mode of the application in India. Whatsapp has associated with National Payments Corporation of India (NPCI) to create this new feature to enable instant transactions and fund transfers.
The Facebook-owned company has partnered with major banks like Axis Bank, HDFC Bank, and ICICI Bank to facilitate transfers. The terms of service state that the company is not responsible for the transactions, the identity of the parties of transfer, or the actions carried out by the users.
The digital payment industry in India already has competitors like MobiKwik, Paytm, and Google Tez. Whatsapp has nearly 1.5 billion users globally and about 200 million users in India, giving it an upper hand in terms of reach for its new feature.
The company has also revealed that the application might share information related to payment instructions sent to service providers, previous transactions of the users, customer services provided, detection of fraud, etc., with third-party service providers like Facebook.
Source: Hindustan Times