Treebo Hotels, the Bangalore based budget hotel chain recently acquired Events High, a travel start-up for an undisclosed amount. Events High, which is also based in Bangalore is primarily a platform which provides a list of activities one can partake in in a given city.
Founded in the year 2014 by a four-member team, Events High currently has 15 individuals as part of its team, with the entire team likely to join Treebo.
Treebo will also let the travel start-up retain its brand name, allowing it to function independently. The hotel chain aims to integrate the technology used by Events High into its existing platform.
Events High is currently present in eight Indian cities, namely Bangalore, Delhi, Chennai, Mumbai, Hyderabad, Pune, Kolkata, and Goa, in addition to Singapore. Treebo, on the other hand has a presence in over 80 cities.
Using the Events High platform one can participate in events and activities in their city, with the company having a visitor base of over 15 lakh.
Treebo will hope that the acquisition can help it gain traction with the younger crowd, with it likely to offer booking solutions on the Events High platform.
With the budget-hotel sector seeing increased competition, Treebo will hope that this acquisition sets it apart. While it raised over $30 million last year, taking the total amount raised to $57 million, it is still far behind local competitor OYO, which has raised around $450 million so far.