Bengaluru based “Tinystep”, a social media platform for parents is all set to grow big, thanks to a $2 million investment from Flipkart. The company which is just over a year old aims to provide parenting tips and solutions to thousands of parents, with a user base of 3 lakh people. Individuals can utilise the services to clear doubts related to pregnancy as well. The platform connects like-minded parents who then solve any queries based on experience, making it a small, close-knit community.
Tinystep will use this amount to ramp up the products it offers, concentrating primarily on the technology front. While Flipkart isn’t typically associated as an investor, the company is keen to promote new talent, hoping to expand its baby line through this association. While the amount may seem negligible considering the astronomical investments other start-ups get, it is sufficient for Tinystep to take some big steps towards the future.
Other investors in Tinystep
Flipkart isn’t the only investor Tinystep has, having previously raised funding from Mathew Glickman, the founder of BabyCenter, a leading parental platform. These funds were primarily used to expand the team and focus on the product.