South Korean conglomerate Samsung has strengthened its Indian operations even further by opening the world’s largest mobile experience center in Bengaluru. The company has also revealed its plans to open many more centers in different parts of the country in the future. By opening this store, Samsung looks forward to gaining a significant competitive advantage over its rivals in the world’s second-largest smartphone market.
This mobile experience center will provide customers with the first-hand experience of various innovative mobile technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Virtual Reality (VR), etc. This center will primarily showcase Samsung smartphone products and various wearable devices. However, it will also feature other innovative products from the company’s consumer electronics segment. A service center for smartphones will also be featured within the mobile experience center.
The store is located in Bengaluru’s Opera House on Brigade Road and has an area of approximately 33,000 square foot. Technology enthusiasts can visit the experience center and gain first-hand experience of the innovative products launched by the company. The center will feature a fully functional customer service department and will provide a high-speed public Wi-Fi for its customers.
According to Samsung India’s senior vice-president of mobile business, Mohandeep Singh, India is an extremely important market for the company and there are plans to launch many such experience centers in all major cities of the country. This store, according to him, is the company’s next step in marketing its products to customers in India. The center will also have a home appliance zone to feature various consumer electronics products.
Samsung is currently the world’s largest smartphone manufacturer. However, it is facing stiff competition from various Chinese brands. The company looks forward to establish itself as one of the dominant players in India. Two months ago, Samsung opened its largest mobile factory in Noida to cater to the needs of Indian customers.
Source: Financial Express