Mistry feud: Tata’s brand value drops

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India’s most valuable brand, Tata, has taken a beating on the global stage, dropping out from the list of top 100 global companies. One key factor which has resulted in the brand ranking drop from 82 to 103 is the internal feud plaguing the company currently. The report, compiled by Brand Finance ranks Google as the top global brand, with Apple coming in second and Amazon third.

There was no Indian brand in the top 100, with Tata falling to 103 after the recent internal feud.
There was no Indian brand in the top 100, with Tata falling to 103 after the recent internal feud.

The Tata Group has seen rankings fall over the years, dropping from 68 in 2015 to 103 currently. A battle between Cyrus Mistry, the former chairman and the present board has had a tremendous impact on the brand, with its image taking a beating. Mistry is currently battling a case against Tata Sons, with the National Company Law Tribunal hearing it.

The value of the group has also declined over the last two years, falling from $15.4 billion in 2015 to $13.7 billion last year. This drop, however, hasn’t hit the company very hard, with it continuing to remain the biggest brand in the country. Google’s brand value stood at $109.47 billion for the year 2017.

Other Indian brands in top 500 list

Tata Sons ranked first among Indian brands in the list, with the other names in the top 500 being Airtel, LIC, Infosys, SBI, Reliance, Indian Oil, HCL, and Larsen & Toubro.

Company 2017 Rank 2016 Rank Change
Tata 103 82 + 21
Airtel 190 242 – 52
LIC 222 283 – 61
Infosys 251 301 – 50
SBI 294 244 + 50
Reliance 345 442 – 97
Indian Oil 369 494 – 125
HCL 378 500 – 122
Larsen & Toubro 498 479 + 19

Indian Oil was the biggest gainer, jumping 125 ranks to 369, followed by HCL, which jumped 122 places. SBI was the biggest loser in terms on ranking among Indian firms, having lost 50 ranks from 2016.

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