The e-commerce giant based in Bengaluru, Flipkart, has launched its online grocery business ‘Supermart’ in Mumbai. Mumbai is the fifth city where the services have been made available after Bengaluru, Hyderabad, Chennai, and New Delhi.
The staples, dairy, and FMCG products offered on the platform will be delivered to 91 pin codes of Mumbai, which covers a major portion of the city. Mostly residents in the serviceable areas of the city such as the central and western suburbs and Navi Mumbai will be able to access the services offered. Orders above Rs.600 are delivered with no delivery costs.
The customers of the online grocery segment can also avail the ‘next day’ or ‘open box delivery’ options. The open box delivery option allows customers to take a look at the products being delivered and reject any of the products individually.
Under Flipkart Supermart, there is also a private label called Supermart Select, which also offers staples, and allows customers to buy the products and pay for them on the 10th of the following month.
The online grocery store added a new supply chain exclusively for groceries that include fulfilment centres and a delivery network setup that can find a way around problems faced by the platform, in the city of Mumbai.
Flipkart had started the grocery delivery business in the year 2017 but back then it was made available only to Flipkart employees in Bengaluru. The online grocery business was launched in August 2018 after it was acquired by Walmart, the US-based retailer.
Source: Your Story