Apple is all set to manufacture the iPhone SE from its new plant at Bengaluru. Wistron Corporation will make the phone, with manufacturing expected to start by April this year. Apple recently entered into an agreement with the government to set up an assembly plant in the city.
Apple hopes that making the SE in India will help boost sales, helping it take on Samsung. Apple sold around 2.5 million units in India last year, well below Samsung’s sales of 70 million units. The company intends to assemble around 3 to 4 lakh units of the SE in the country this year.
Apple is currently ranked 10th in the Indian smartphone market, with Chinese companies dominating the top 5 positions.
The SE is priced at Rs.39,000, with it retailing for around Rs.30,000 in the country. Assembling these units locally will bring down the costs further, as there is no import duty applicable.
Most of India’s smartphones purchases are below Rs.15,000, and while Apple remains to be the most popular premium category smartphone, it is too expensive for most people. Local production could increase sales, helping it capture a bigger portion of the world’s fastest growing smartphone market.
The Bengaluru plant will be Apple’s first outside the United States and China.